MarketMuse Academy - How to Make Your Content Stand Out From The Crowd
Competitive analysis is key to differentiating your content and giving search engines a reason to rank it and your audience the motivation to read it. This video shows how to analyze content to discover what needs to be covered and the topics that can help your content stand apart from the competition.
Timestamps
00:00 Competitive Analysis and Content Differentiation
00:54 How to Interpret the MarketMuse Heatmap
01:45 Discovering Opportunities to Differentiate Your Content
02:31 Turning a Heatmap Into Comprehensive Content
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