MarketMuse Academy - Optimizing Existing Content Using MarketMuse
Let's look at how to optimize an existing piece of content — in this case a landing page — with the help of MarketMuse. Landing page optimization is typically focused on conversions. Here, we use MarketMuse to ensure we include terms that our audience uses (which is always good for conversions) and covers all the important topics, while respecting the brevity that landing pages normally require.
Timestamps
00:00 Optimizing Existing Content Using MarketMuse - A Landing Page
00:28 A Landing Page Example
01:12 Using Compete to Understand the Narrative Behind the Data
02:00 Before and After Comparison
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