Digital Transformation on Twitter - Analysis of 12,000
Analyzing 12,000 Twitter hashtags on #DigitalTransformation can tell us a lot about this topic. While we always need to remember that these are simply public Tweets that could come from any company or personal Twitter users, we can learn about how topics are connected within the digital transformation universe, which topics are the most central, and where are topics that make up their own coherent cluster within the overall Digital Transformation universe.
I used Digital Transformation as an example for this technique, as this topic means so many things to so many people. And diving into this large hairball created based on a number of standard machine learning algorithms can provide an excellent overview of these different interpretations of digital transformation.