Should Authors Start Podcasts?
Publishing a book is no small feat—but what happens after the launch?
In this episode of the I’m Booked podcast, April O’Leary sits down with author marketing strategist Kim Stewart to talk about the one tool most authors overlook: podcasting. Whether you're considering launching your own show or just want to get booked on others, this conversation is packed with tips, mindset shifts, and encouragement.
Kim shares how her own journey from aspiring author to podcast host shaped her marketing career, and why podcasting has become her favorite platform to help authors extend their message beyond friends and family.
From podcast formats that fit your style to planning content around your book, this episode will inspire you to stop waiting for the “perfect moment” and start showing up today—with your voice.
Chapters:
00:00 – Meet Kim Stewart
05:25 – Success and Struggles in Book Launches
10:19 – Should Authors Start Podcasts?
13:19 – What Podcast Format Works Best?
17:46 – Podcasting as a Door Opener
20:26 – Where to Connect with Kim Stewart