Understanding Ecommerce Bounce Rate 💻
What is bounce rate, and how is it calculated? Bounce rate is the percentage of one page visits, i.e. site visitors who leave without viewing any more pages than the one they originally land on.
As long as you know the number of pages each visitor views per session, calculating bounce rate is pretty straightforward. Just divide the number of sessions with just one page view by the total number of sessions. For example, if you have 100 user sessions on your site, and 40 result in just a single page view, your bounce rate is 40%.
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