Why Abandon Carts Happen During Checkout 🛒
What is cart abandonment? Cart abandonment is any time a shopper on your site adds a product to their cart but doesn’t check out and pay.
Why does cart abandonment happen? The first step on your quest to reduce shopping cart abandonment is to understand why people leave a site without checking out. With this knowledge, you’ll start to see solutions present themselves.
We can summarize the common reasons for cart abandonment into the following categories:
Friction
Distractions
Confusion
Lack of Trust
Cost
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