You might be undercharging for UGC!! Stop that now!!
Why Influencers Should Be Charging More for UGC Content:
What is UGC?
UGC stands for User Generated Content. Brands want influencers to create original content with their product so they can use it at their discretion.
Depending on the agreement, brands can use UGC content at any capacity. This can range from posting it on the brands socials to putting the content on a billboard if they’d like.
Brands thinking that UGC content cost less than traditional brand partnerships is something that I disagree with.
What is a traditional brand partnership?
This is when the influencer creates content for the brand to post on the their own (the influencers) socials. The influencer is leveraging their following to promote the brand which is what the price is based off of.
With UGC content again the brand has free range to use it (the content) at any capacity for as long as they’d (the brand) like.