Let’s Dive Into This Great Question
The difference between UGC content and Paid Partnerships is the price of the video it self.
For a traditional brand partnership: If the post is going on the talent’s page, the video itself is going to be at a higher rate because that rate includes leveraging the talent’s following.
If a brand wants to use the talent’s video as User Generated Content, then the brand (like I said previously) can use that content in whatever capacity they’d like.
UGC is not leveraging the talent’s following but more of the talents skills as a creator.
The video cost for UGC would be a lower rate than a traditional partnership.
Example: UGC Video could cost $1500 while traditional brand partnership could cost $3500 (not factoring in usage/exclusivity etc.)
However, talent still should be charging for usage and perpetuity for there UGC partnerships, because we don’t know where the brand is going to use it and we don’t know how long they’ll use it for.
Thank you for the great question!