25th ISOJ: Strategies to optimize revenue in local news
"Strategies to optimize revenue in local news"
Courtney Lewis, chief of growth programs, Institute for Nonprofit News (INN)
Michael Ouimette, chief investment officer, American Journalism Project
Katie Rethman, product strategy lead, Newspack at Automattic
1:41 Leveraging first party data to optimize revenue and conversation
15:38 American Journalism Project
19:48 Q&A
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The 25th ISOJ, April 12 – 13, 2024, was held online and in person at the University of Texas at Austin. Since 1999, journalists, media executives and scholars from around the world have come together at ISOJ to discuss the impact of the digital revolution on journalism.