ON SHOES COMPETE W/NIKE, WHY THEY DON'T HAVE A CEO & HOW CLOUD-TECH WAS BORN
How do you go up against monsters like Nike and Adidas?
This week, Swisspreneur Summaries covers podcast episode #108 and the epic story of On Shoes! This story is everything you want it to be and is all about: entrepreneurial creativity, resilience and just the right amount of recklessness!
This summary covers:
an intro to co-founder Caspar Copetti
how the idea of On Shoes started and developed
how CloudTech got it's signature name
what strategies On used to kick down the doors into the running market
how the company is structured
the value of community
teaser into Roger Federer
Hope you enjoy! Let us know what episode you'd like to see covered next.