Why Did Sandler Choose Humantic AI Over Crystal? | Michael Norton, EVP at Sandler
Why did Sandler choose Humantic AI over Crystal for sales intelligence?
It offered better integration, deeper insights, and stronger accuracy across tools.
Michael Norton, EVP Enterprise at Sandler, explains why his team moved from Crystal to Humantic AI.
In this video, he shares:
• How Humantic AI integrates with LinkedIn, ZoomInfo, and CRM systems
• Why seamless access improves usability
• How buying committee insights add more value
• Why multiple personality attributes provide deeper understanding
• How most users found the insights highly accurate
One key difference stood out.
The ability to access insights across tools without extra effort made adoption easier.
Humantic AI helps teams work more efficiently by embedding insights directly into their workflow.
To know more, visit us at: https://humantic.ai/