Video 2 – Personal Branding – The importance of Passion
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Many of us know what branding means when it comes to company or business branding. But what about personal branding?
“What’s that?” you might ask. You might also say, “personal branding is for the ‘big-wigs’ of business – people like Bill Gates, Oprah, Jamie Oliver”. Or you might think that personal branding is for celebrities and sports stars.
You’d be right in thinking all that, but in business and entrepreneurship, as scary or as challenging as it might seem, we must embrace the idea of being a personal brand ourselves.
Passion is one of the 7 +1 Ps of Personal Branding and comprises three elements: Purpose, Vision, Values.
While this ‘bit’ might seem ‘soft’, unless we are really clear on why we ‘do what we do’, and are passionate about it, we will never be successful as a brand. Think about the most successful people you know who are strongly personally branded – Jamie Oliver, Oprah, Bill Gates, Warren Buffet, David Beckham….they are absolutely passionate about what they do.
Purpose:
Why do you do what you do for your customers? What’s your ‘why’ for your customers?
In being successful in achieving your purpose for your customers, what’s your ‘why’ for yourself, your family, your lifestyle?
Vision
What do you want to achieve by being successful in business? Dream big!
In being successful in business, what is your vision for your life?
Values:
What values are critical to you in business? Are they the same values that hold true for you in life?
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ABOUT ME – Adèle McLay
I inspire and guide people to be alive, passionate and extraordinary in their businesses and lives – as they define it.
I have a long background in business – big and small – guiding entrepreneurs, business owners and leaders achieve huge success in their businesses. I’m an entrepreneur and investor too, so I know the challenges of running businesses – they’re endless – yet in pushing through the hard and challenging times, the rewards are enormous too.
I’ve also experienced my fair share of ups and downs in life – probably just like you. I share my experiences and offer advice and mentoring via my videos, writing and coaching.
I’ve spent most of my life studying and being fascinated by high performing people in all walks of life – what stands them apart from the rest? What causes them to go from ordinary to extraordinary? Vision. Belief. Action. You can be extraordinary – as you define it – too. Let me guide you.
IN SUMMARY – THIS IS ME – Adèle McLay
Wife, Mother, Friend, Family Member; Entrepreneur; Investor; Business Growth Mentor/Strategist; Conversationalist; Motivational Speaker; Lifelong Learner; Author; Property Investor; Ballroom/Latin Dancer; Arts Lover; Foodie/Baker; Worldwide Traveller; Exercise Lover; Bridge Player; Giver…… ‘Inspiring people to be Alive, Passionate + Extraordinary in business + life’ …. and more…
Every day I work on ensuring my life sizzles. A life that sizzles doesn’t have to be an occasional or fleeting sensation. It’s a fundamental part of my daily existence. When you’re sizzling with life, you’re running on passion not adrenaline, and giving off sparks that make people say, “I’ll have some of what she’s having.” Come sizzle with me. :)
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The music we played in the video is as follows:
Spanish Summer by Audionautix is licensed under a Creative Commons Attribution licence (https://creativecommons.org/licenses/...)
Artist: http://audionautix.com/