CRO Insights #43 📈: COLLECTION PAGE OPTIMIZATION!
Our client sells refillable hair & body care products, designed with high performance & sustainability in mind.
They hired us to redesign their store and optimize it for higher conversion rates.
Here’s how we boosted their collection page conversion rates..
Let's break down the before/after now 👇
We:
1. Added the limited time sale to the toolbar: We used the toolbar to communicate effective messaging through a limited time offer.
2. Added a trust policy notice bar: This allowed us to show consumers the quality of the products and establish credibility to remove any friction on purchase.
3. Added much needed social proof. Great ratings like 4.9/5 from happy customers must be leveraged to its max potential.
4. Added a clear value proposition/headline: One of the first things people want to see is a headline, we’ve made sure it showcases our value propositions.
5. Added clear product filters: This allows customers to easily select and browse for the exact product type they’re looking for.
6. Reordered above the fold: We’ve added proper product cards above the fold and displayed them 2x2 to make sure people can actually clearly shop the products from the collection page.
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