Advanced CRO Techniques To Boost Conversions | Talks That Convert Ep. 6
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In this episode, we're joined by Chris Marsh, a veteran CRO consultant with over a decade of hands-on experience in UX and data-driven marketing.
Chris takes us on his journey from agency work to freelance success while breaking down the intricacies of CRO.
We explore:
Identifying the right time to implement CRO in your business
Techniques for gaining support from hesitant stakeholders
Typical CRO pitfalls and how to avoid them
Strategies to boost your e-commerce conversion rates
The vital importance of user research in CRO
Best practices for presenting test results to your team
The future of CRO, including potential AI applications
This episode is rich with practical advice, real-world examples, and actionable strategies.
Regardless of your experience level with CRO, you'll discover valuable insights to improve your conversion rates.
We hope you enjoy the episode.
🎧 Listen on Spotify:
https://open.spotify.com/episode/6UbS...
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