Top Conversion Mistakes Graze Is Making & How We’d Fix Them Fast
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In this episode of Optimization By Oliver (81), I dive into Graze's website and break down the major conversion rate optimization (CRO) mistakes that could be costing them big revenue.
From weak calls-to-action to the absence of social proof, I highlight the missed opportunities and show how my redesigned version would significantly improve their store's performance.
Here are the key points from the videos:
Missed opportunities and CRO mistakes on Graze's website.
Lack of social proof and its impact on conversions.
Importance of emotive headlines and benefit-driven messaging.
Weak calls-to-action and how to improve them for higher engagement.
Enhancing the visual layout for a better user experience.
Utilizing trust signals and policies to build customer confidence.
Optimizing product pages with better image layouts and trust indicators.
Removing the 'Continue Shopping' button to boost conversions.
Gamifying the cart experience and using dynamic shipping prompts.
Cross-selling techniques to increase average order value.
Timestamps:
00:59 - Homepage
02:11 - Productpage
03:28 - Cartpage
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