Engaging Customers Through
Chapter 6: Customers through marketing lecture from the
Entrepreneurship: The Practice and Mindset Second Edition
by Heidi M. Neck, Christopher P. Neck, and Emma L. Murray
This chapter focuses on Customers through marketing
Learning Objectives
15.1 Discuss entrepreneurial marketing and explain how it is different from traditional marketing.
15.2 Explain the principles of marketing and how they apply to new ventures.
15.3 Describe branding and the importance of building a brand.
15.4 Discuss the different types of marketing tools available to entrepreneurs.
15.5 Practice marketing yourself.
Instructor: Jay Fulgencio, Ph.D.
www.jayfulgenciophd.com
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