Testing and Experimenting New Ideas
Chapter 7: Testing and Experimenting New Ideas lecture from the
Entrepreneurship: The Practice and Mindset Second Edition
by Heidi M. Neck, Christopher P. Neck, and Emma L. Murray
Learning Objectives
7.1 Define experiments and describe why we do them.
7.2 Identify the different types of experiments most commonly used.
7.3 Explore prototypes in greater depth.
7.4 Demonstrate how to test hypotheses and explain the scientific method.
7.5 Describe the experimentation template.
7.6 Explore the interviewing process for customer feedback.
I
nstructor: Jay Fulgencio, Ph.D.
www.jayfulgenciophd.com
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