Who is Going to Buy your Game?

Опубликовано: 15 Июль 2026
на канале: Virginia Serious Game Institute at GMU
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Who is Going to Buy your Game? If you can answer that question, you may be able to find ways to fund the game’s development. This talk will provide an overview of the SBIR/STTR grants program, mention other grants such as EPIC’s Megagrants program and Unity’s Grants for Humanity, and finally walk participants through an interactive thought experiment of other sources of funding based on who would buy the game.

Dr. Diane Hickey (  / dianehickeyphd  ) is a commercialization expert, who has helped dozens of companies create actionable, realistic paths to market. She has spoken at the Games for Change Festival and the Serious Play Conference alongside representatives from AA game companies’ philanthropy departments. Dr. Hickey was a Program Director in the National Science Foundation’s Small Business Innovation Research Program for two years, where she managed the topics areas of Human Computer Interaction, Augmented/Virtual Reality and Learning/Cognition Technologies. She has extensive experience in multiple technical fields, commercialization for technical and learning innovations, and early-stage ventures.