How Google's recent decision affects YOU
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Yeon Sung of LiveRamp and co-hosts Joshua Grant and Bryan Rios give you all the latest news on Google's decision to keep 3rd party cookies and how it affects Japan.
⌚️Timestamps
00:00 Intro
00:53 Google cancels cookie apocalypse
02:21 How have the conversations around Data Clean Rooms changed?
8:00 How has the publisher side evolved in Japan?
12:51 Are more publishers using 1st party data on Japan?
16:10 What industries are using Data Clean Rooms in Japan?
20:46 Differences in Data Clean Room adoption across APAC and Japan
35:14 Google’s Consequences
42:48 Legal troubles in Japan
Yeon Sung Linkedin:
/ yeon-sung-521a2b55
More about LiveRamp:
https://liveramp.com/
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