Cookies are over. Now what?
Cookies are dead. Long live cookies.
In our latest episode, we dive deep into the changes destroying the world of digital marketing and ad tech. Join Bryan Rios and Joshua Grant as they discuss the implications of the cookie-less future with Takeshi Yamaguchi, Commercial Director at Ogury Japan.
In this episode:
・We explore what the cookie-less future means for marketers and consumers alike.
・Unpack the latest industry changes, including Google's Privacy Sandbox and its impact on advertising strategies.
・Analyze a recent study revealing that most influencers don't disclose sponsored content, and discuss the potential consequences for digital marketing.
・Share practical tips and strategies for navigating these changes effectively.
Stay ahead of the curve in digital marketing by understanding these critical shifts. Perfect for marketing professionals, tech enthusiasts, and anyone interested in the intersection of technology and advertising.
Don't forget to like, comment, and subscribe for more insightful discussions on the latest trends in technology and marketing.
Timestamps
0:00 Intro
1:17 Big tech has lost its glamor
15:35 Influencers are lying to you
28:30 Google ends cookies
38:36 Google’s Privacy Sandbox explained
41:00 Reactions to Google's new policies
43:36 Will Google Postpone?
44:53 Will this impact other parts of Japanese media
49:32 Ogury and Creative
53:13 Will people actually care?
57:52 What do cookieless campaigns look like?
1:00:25 About Ogury
More about Ogury:
https://ogury.com/
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