AI Prompt Injection Is the New Subliminal Advertising — And Healthcare Is Next
Meta just acquired Multbook. OpenAI is putting ads in ChatGPT. And Microsoft is warning about "AI Recommendation Poisoning," a technique where companies embed hidden instructions in websites to manipulate what AI assistants recommend to users. Is this the future of advertising — or the start of a new kind of influence with no rules, no disclosures, and direct access to shape our decisions?
In this video, Dan breaks down how prompt injection works, why it’s a growing concern for healthcare, and what it means for employers, regulators, and anyone who relies on AI tools for important decisions. From the history of subliminal advertising to today’s digital manipulation, learn why the real threat isn’t obvious — and what to watch for as AI continues to shape our lives.
📚 Full research sources and further analysis are available on Substack
https://danmccoymd.substack.com/
---
*Chapters:*
00:00 - Introduction: New AI Influence
00:35 - Healthcare Implications
01:01 - The Subliminal Advertising Precedent
01:52 - Pharma Ads and Regulatory Gaps
02:29 - AI Enters an Old Framework
03:15 - External Prompt Injection Risks
04:00 - How Prompt Injection Works
04:37 - Healthcare Scenarios
05:21 - Documented AI Failures in Medicine
06:02 - Helpful vs Manipulative AI Guidance
06:31 - Insurance and Benefits Risks
07:14 - Regulatory Blind Spots
07:50 - Manipulation Before the Clinic
08:33 - Employer and Benefit Manager Risks
09:24 - What History Teaches Us
10:06 - Limits of Current Guardrails
10:49 - Subscribe for More Insights