Local SEO Training Q&A - Hump Day Hangouts - Episode 508
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Timestamps:
00:00 Announcement
14:45 I have a land flipping related question. So we got a purchase agreement signed for an infill lot in New Jersey near the Jersey Shore. And we went ahead and ordered title search and due diligence search from Parcel Review(https://parcelreview.com/) for the land. The title search and due diligence search came back a week ago but I don't really know how to make sense of the report. The summary of the title search is "Title is Clear. No Open Liens/Encumbrances found on Property and Owners. All Property Taxes are PAID" which looks good. On the other hand, there's a lot of information on the due diligence report but I don't know what specifically I should be looking for in the due diligence report, especially as it pertains to whether or not this infill lot has any red flag that can potentially stop us from making this deal.
When we do title search and due diligence search for a piece of land, what should we be looking for exactly? For example, what are the things that we need to look out for that can make or break the deal?
This will be our first land flipping deal if it goes through and we're trying to learn as much as we can on this opportunity. So we really appreciate your opinion on this. Thank you!
21:55 Should NAP citations for a single location business have home page address or LLP address (/gbp-category-location/) for better map rankings?
29:45 When creating NAP citations for a multiple location business should I create multiple citations in a particular catalog or just stick to main location? Will not creating multiple citations in a catalog be treated as doubled NAPs by Google?
34:18 Is there a free tool, that provides the page and domain relevance for links?
01:02:12 You mention overall site quality score. Is the a specific tool metric you use for this such as AHREFS?
01:05:53 When searching on Google for a niche, is it better to use a location changer and search for the service or not use a location changer and search for service name city?
01:05:32 Would it make sense to try to optimize a rank and rent site for a very niche subcategory? For example, if you are in the "Swimming pool contractor" service, would you niche down to "swimming pool lighting services"? Or should we always stick to GMB categories and then optimize sub-pages for those niches?
01:08:58 What are the major difference between Bing ads and Googles Ranking?