Local SEO Training Q&A - Hump Day Hangouts - Episode 517
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Timestamps:
00:00 Announcements
10:57 I'm working with a national medical service/product company. They have a main website that is being rebuilt from the ground up. They have a shopping cart on their website where they send customers when they are ready to purchase. They are locally in 30+ cities throughout the USA. They don't have a physical location for customers to visit in each location. Their salespeople are only going out to hospitals and doctors. They now want to capture B2C customers through search in each location, which is a huge amount of business that's not being captured. We are fully building and branding a local site and ranking for each location. Here's where I'm not sure what is the best direction and repercussions... Since all customers are purchasing via the website, do I have a shopping cart on each website? That can be done but it also seems to be a bad option from a management standpoint and our client isn't excited about that either. The other option would be to redirect the customer to a single website when they click on "purchase" from each localized website. That makes the most sense and seems to be the best option. But what does that do to all the localized websites pointing back to the same website where the shopping cart resides? Will Google spank all the websites for showing a connection to each localization?
25:34 A while back you did an audit for my site on hdho. Could you send the link audit sheet by email. thanks.
26:10 Can you talk about LocalFury vs Kraken?
29:13 Can you demo local furi?
31:57 If not all cities within a county then homepage will be optimized on main city ? Like Madison in your this episode. For lead generation website EMD or pmd domain will be good
45:56 I have closed a business in the pest control niche with a website that has a lot of local authority, rankings, and age (10 years). I've opened up a new business in the same niche and city, however different name, address, etc... i know you'd recommend keeping the old website as a lead generation tool, however I'd like to forward that domain to my new site to give it a boost as the old business is permanently closed. Would you recommend 301 the old domain to the new one? Or do I need to do it on a page by page level. Example, forward the Spider Control page from the old domain, to the new domains spider control page ect...
50:32 How would you go about ranking a local company with 8 locations, but a very small SEO budget of 1k to 2k / Month. Where would the money be best spent?
56:01 How safe is local fury for our GBP?
56:54 Can you do more audits on the live? I have a few sites I would like you to have a look at.
58:29 I ordered an audit a while ago but struggle to fix all issues. Do you have a done for you service or can I just hire you to do it?
59:49 Do you have a course for how to do audits?
01:00:41 and what about a course about doing the brand entity setup right?