Alumni Data Management Strategies: The Danger of Disconnected Data
Chris Fritsch, Founder & CRM Success Consultant for CLIENTSFirst Consulting, and Stefanie Marrone, Founder of Stefanie Marrone Legal Marketing Consulting | The Social Media Butterfly, came together to speak about their experiences with alumni relations programs, some alumni data management strategies they have come across and how technology has evolved alongside the way lawyers and professionals track data.
Ranging from Outlook, word documents, Rolodexes and contact lists printed out on pieces of paper to spreadsheets, alumni lists are among a firm's most valuable referral resources and can seriously impact the success of your business development and recruiting efforts.
Often times when alumni data is disconnected, many data quality problems can arise, leading to duplicate data, outdated data or just plain wrong data!
Chris and Stefanie also explore how CRM has changed the methodology of aggregating data and can help create who-knows-who relationships, and new integrations that make updating and maintaining the data quality of alumni lists a more manageable task.
See why alumni lists are one of the firm's most valuable assets for business development, recruiting and general brand awareness.
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