The Importance of Tracking Alumni Relations Data
Tracking alumni relations data is very important for business development and recruiting efforts for firms of any size.
The relationships with your firm's alumni can be one of the most valuable sources of word-of-mouth marketing, referrals and recruiting.
Having an alumni relations program in place is an extremely beneficial tool that keeps the line of communication open between your former employees and your organization. The most important part is knowing where your alumni are and regularly maintaining that data so that you can reach them with information and content of value that will keep them connected to your firm.
In this video, Chris Fritsch shares why tracking alumni data is so important and offers some best practices for tracking alumni data.
About CLIENTS First Consulting:
CLIENTSFirst provides marketing technology and client intelligence services and solutions to firms across the United States and Canada. We offer a complete portfolio of CRM and eMarketing services, Data Quality Solutions and Client Intelligence Services to help you grow your business.
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