008 - 3 Things to do Before Spending Money on Marketing - Stop Thinking of Marketing as Selling
Stop thinking of Marketing as Selling, instead add value.
Think of marketing as relationship building. Today we can easily get to know our customer, their likes' how they want to buy and serve them well.
You can’t go up to someone and ask for marriage without courting first. You must build a relationship first, business is just the same; add value before asking for the sale. No one likes used car salesmans.
Identify the problem your customer problem and help them solve it.
Often you will need to identify the problem for then customers as they may not know what is causing their issue. Listen to Small Business Talk Podcast Episode 8 to find out more. https://smallbusinesstalk.com.au/008