Getting Ready for iOS 15 with Top Experts Recap
Watch the full episode here: https://bit.ly/3GqB0Lq
Roy from AppsFlyer, Chen from yellowHEAD, Laura from Product Madness, and Yusuf from MobileAction got together to address your questions about iOS 15.
Here's the scope of the discussion:
What do ASO practitioners need to know about CPPs, A/B Testing & in-app events and what new opportunities do they present?
Which new features will have the most impact on organic?
What's changing in the future in terms of testing with Apple Search Ads?
What impacts do you think UA managers will have in their lives in terms of budget allocation to different channels?
Pros and Cons of SKAdNetwork Postbacks.
How iOS 15 will change things for the larger scope of digital marketing activities?
How can the troubleshooting in SkAdNetwork open up new opportunities for growth? What are your recommendations?
What new insights will app store connect be able to provide to app developers with new metrics?