Episode #4: How to Adapt your Mobile Marketing Strategy Post-IDFA with Liz Emery
In this episode of our mobile growth podcast series, Liz Emery, Senior Director of Mobile and Ad Tech Solutions at Tinuiti joined us to share her thoughts and approaches to attribution and measurement in a privacy-centric era.
(01:17) - Get to know Liz Emery
(03:02) - Overview of the mobile industry for the past 7 months
(06:39) - Advice to mobile marketers for better User Acquisition in 2021
(09:05) - How to collect the first-party data ethically?
(11:15) - Evaluating the targeting efforts in 2021
(14:16) - Reviewing the performance of Apple Search Ads
Speakers:
Taha Karsli - [email protected]
Liz Emery - / elizabeth-emery-94481611
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