Gaining Product Insights Sources That Are Relevant in 2022 | Heidi Gibson | Senior Director, Adobe
Fireside chat Speaker: Heidi Gibson, Senior Director of Product Led Growth at Adobe
Moderator: Sandy Diao, Director of Growth at Descript
Chapters:
00:00:00 - Introduction to Heidi and her Product Management Journey
00:02:43 - The Challenge of Finding Opportunities
00:05:47 - The Intersection of Technology and Business
00:08:26 - The Reality of Running a Restaurant
00:11:01 - Understanding your Customer
00:13:40 - Gathering Insights from Customers and Competitors
00:16:25 - Balancing Data-Driven Insights and Product Vision
00:19:04 - Balancing Incremental Improvement and Vision
00:21:35 - Pitfalls in Prioritizing Customer Demands
00:24:14 - Understanding the Role of Your Product in People's Lives
00:26:38 - The Exciting Ambiguity of Product Management
00:29:13 - Developing Expertise and Building Skills
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