Video Marketing Strategy
Video Marketing Strategy is crucial in a world where there's so much video noise. In this video, I interview Ben Amos of Engage Video Marketing and Innovate Media. Ben works with brands and businesses creating video content for them.
Online video marketing should be driven by a strategy in order to get the outcomes you desire and measure your ROI.
We also cover video marketing for small business and some challenges they face in their online branding and video marketing. And we also cover the topic of video marketing trends to finish things off.
Quick Access:
01:58 Does your business have a video strategy?
04:50 Video Producer Challenge
07:00 How has the accessibility of affordable quality video gear affected video marketing services?
09:28 Empowering small business with video strategy
11:30 Fears and gear
13:00 What type of content should you be creating for your business?
13:34 Target audience and the buyer’s journey
15:45 Quality of production and your message
17:25 Small business challenges with getting going with video
19:15 It’s not about you
20:20 ROI and video
24:10 Lead with value
24:50 Repurposing content in your strategy
28:20 Storytelling and marketing
31:30 Video and platform strategy
33:30 Livestreaming and video strategy
38:00 Outsourcing vs In-house video marketing
41:15 The Video Strategist opportunity
43:05 Future trends in video marketing
46:50 The need to overcome on-camera fears
Reach out to Ben Amos:
Ben’s website: http://engagevideomarketing.com/
Podcast: https://engagevideomarketing.com/podc...
Video Strategy Blueprint Course: http://www.onlinevideostrategybluepri...
Gord’s stuff:
[FREE EBOOK: Better Videos From Home! http://gordisman.com/better-videos-fr... ]
My channel focuses on teaching video creator/editing skills, video marketing and YouTube.
– Subscribe on YouTube: https://www.youtube.com/c/GordIsman?s...
– Facebook: / gord.isman
– Instagram: / gordisman
– LinkedIn: / gordisman
If you’re seeking assistance in using video as part of your content strategy to grow your business, I can help!
– Work with Gord: https://gordisman.com/workwithgord
LEARN. APPLY. TRANSFORM.
– Learn something new.
– Apply what you learn.
– Transform your business!
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