How Links Impact Organic Results and Local Packs | Whiteboard Friday | Joy Hawkins | 4K
Is link building worth the investment? (Spoiler: It depends on what your goals are!) In this episode of Whiteboard Friday, you’ll learn how links impact organic results and local packs — so you can make the best decision for your local business. Check out the new Moz Local ► https://mz.cm/36Pbz7h
Download the high-resolution whiteboard graphic from the Moz Blog: https://mz.cm/3Ao5jEl
===TIMESTAMPS===
0:00 - Intro
0:08- Topic introduction about link building in local SEO
0:45 - Definition of local pack
1:27 - Mention of focusing on one test case
1:35 - Test explanation
2:16 - Discussion of the single link test results
2:39 - Results for local pack rankings
2:59 - Practical implications for businesses
3:22 - Conclusion
Thank you to our guest host, Joy Hawkins:
Twitter/X ► https://x.com/JoyanneHawkins
LinkedIn ► / joyhawkins
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ADDITIONAL MOZ RESOURCES:
30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3
Check out Moz Local ► https://mz.cm/36Pbz7h
Learn about STAT ► https://mz.cm/2IiqTzf
Watch Moz Webinar ► https://mz.cm/3TgJgGK
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STAY IN TOUCH:
Moz ► https://mz.cm/30QvHCm
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