Navigating Content Marketing Amidst the Rise of AI | Whiteboard Friday | Ross Simmonds | 4K
With AI and LLMs on the rise, content creation may seem more complicated. The good news? The core principles you already know are still key to success. Learn how to adapt and keep your content strategy strong in this must-see episode of Whiteboard Friday.
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Thank you to our guest host, Ross Simmonds:
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TIMESTAMPS
0:06 Introduction: AI Content, SEO, and Generative Engine Optimization (GEO)
1:01 Where Search is Happening Now (TikTok, Reddit, Quora, etc.)
1:37 How to Influence the Answers from AI Bots (ChatGPT, Perplexity)
2:56 The Playbook: How to Get Your Content Back to Users (Diversification)
4:35 Sites and Platforms That Feed LLMs (Seeking Alpha, Reddit, Quora, etc.)
4:59 Prediction: The Trend of LLM Licensing Deals Over the Next Two Years
5:52 Setting Yourself Up for Success: Start Diversifying Your Content Now
7:27 You Stick to the Fundamentals: How E-E-A-T Still Wins
8:47 The Six Key Elements Needed to Influence LLMs (Based on Academic Study)
10:25 Tactical Playbook for Winning on Reddit (3 Simple Ideas)
13:14 Tactical Playbook for Winning on Quora (Using Moz Tools to Find Top Questions)
14:48 The Conclusion: The Final Content Distribution Playbook
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