Analyzing Customer Retention With Cohort Churn Analysis
Many organizations tend to focus on acquiring new customers during their initial rapid growth stage. However the key to sustainable business success is building up a loyal customer base by ensuring that you retain your existing customers.
A Cohort Retention Analysis estimates customer churn (i.e The rate at which customers stop being customers) by grouping customers into “cohorts” and analyzing the frequency and consistency of their transactions over time.
This article is accompanied by a Medium article: https://blog.devgenius.io/analyzing-c...
And a code along Python Jupyter Notebook at this GitHub Repo: https://github.com/ZhijingEu/Cohort_R...
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