HSBC - One Millennials Wealth Campaign I YouTube Works HK 2021
To connect with young millennials and rejuvenate its brand image, HSBC leveraged popular celebrity Keung To and full-funnel YouTube capabilities for its HSBC One campaign. By relating the young generation's love-inspired slang “A0” with the “Wealth A0” term to resonate with investment newbies, the campaign successfully achieved over 10 millions views on YouTube and lifted product awareness by 8.8% which is a historic high for HSBC One. Learn more at yt.be/works/hk