Turning Data into Insights: Livi Bank Success Case
Livi Bank is a Hong Kong-based virtual bank with a simple goal: to provide a superior banking experience for all!
Eric Lin, CMO of Livi Bank, compares virtual banking with running, a hobby of his. And just like running, virtual banking is easy to get started with.
However, maintaining a successful virtual banking business isn’t without its challenges. In particular, Eric was faced with two issues: (1) Attracting high quality users and (2) Retaining those high quality users.
How did Google Ads help Livi?
Using machine learning algorithm, Google Ads can turn huge amounts of data from multiple touchpoints into tangible insights that Eric and his team can immediately use.
For example, it was only through a Google Ads report that Eric found when people search for “buying a car,” it’s likely they’re going to have a kid or a pet. And so Eric made the business decision to add more babycare and petshop merchants into their partnership network
Watch the full video to see how he decreased his Cost per Acquisition (CPA) by 2.8x and increased the Life-time Value (LTV) of his most loyal customers!