Test to success! Experiments to optimise your website and email campaigns | Digital Culture Network
#DigitalCultureNetwork #EmailMarketing #DataAnalytics #Websites
This session was presented by James Akers, Peggy Naumann and Roberta Beattie, the Digital Culture Network's Tech Champions for Data Analytics, Email marketing and Websites and was recorded live on 23 February 2021.
In this 70min webinar you will learn the key concepts of Conversion Rate Optimisation (CRO) and how you can use tools and processes to improve your website and email campaigns.
You will learn:
What is A/B testing and what are the benefits
How to optimise your email campaigns
Tools to improve your website and user experience
WEBINAR RESOURCES - https://digitalculturenetwork.org.uk/...
WHAT IS THE DIGITAL CULTURE NETWORK?
The Digital Culture Network provides practical, on the ground help to the arts and culture sector. Our focus is around digital skills and leadership development. We can help you:
Explore and harness the benefits of technology to achieve your goals
Find new ways to reach and engage audiences
Develop sustainable business models.
We support you in different ways:
One-to-one support from a team of Tech Champions specialising in digital content, eCommerce, data analytics, social media, digital strategy, email marketing, ticketing and CRM, websites and search engine marketing.
Practical workshops and webinars to improve skills and engage with peers.
Signposting to resources and training from us and our partners
Support with technology related funding opportunities
National and regional training days delivered with technology partners.
You can get in touch on [email protected], by visiting our website https://digitalculturenetwork.org.uk or on Twitter @ace_dcn.