Content Strategy Development: Aligning content with a marketing funnel
This session was recorded live on June 12 at 2pm and is presented by Ollie Couling.
In this one-hour webinar, Tech Champion for Digital Marketing and Strategy, Ollie Couling, will guide you through techniques for developing a content marketing strategy, that is oriented towards realising a long-term outcome.
Illustrated through a cultural case study, we will cover the importance of setting clear objectives, and how key results influence the type of content created. We will consider the impact that audience needs and motivations have on content strategies. We will look at internal and external factors that might shape the design of content plans.
As a central theme running through the webinar, we will demonstrate how to use a marketing funnel to structure and align content strategies around common stages in a customer journey.
The webinar will help you to:
Assess your current content marketing activities.
Develop an approach for planning your content marketing.
Deliver customer-focused content.
Align content with your strategic objectives.
WEBINAR RESOURCES – https://digitalculturenetwork.org.uk/...
WHAT IS THE DIGITAL CULTURE NETWORK?
The Digital Culture Network provides practical, on the ground help to the arts and culture sector. Our focus is around digital skills and leadership development. We can help you:
Explore and harness the benefits of technology to achieve your goals
Find new ways to reach and engage audiences
Develop sustainable business models.
We support you in different ways:
One-to-one support from a team of Tech Champions specialising in digital content, eCommerce, data analytics, social media, digital strategy, email marketing, ticketing and CRM, websites and search engine marketing.
Practical workshops and webinars to improve skills and engage with peers.
Signposting to resources and training from us and our partners
Support with technology related funding opportunities
National and regional training days delivered with technology partners.
You can get in touch on [email protected], by visiting our website digitalculturenetwork.org.uk or on Twitter @ace_dcn.