Why Azure Cloud Marketplace is Key for Channel Partners - with Darren Sharpe, Microsoft Marketplace
The shift toward cloud marketplace-driven growth for SaaS vendors is evident, and #channelpartners are now emerging as key 🎯 accelerants. Darren Sharpe, Microsoft's Commercial Marketplace Lead for UK Services Partners, recently shared his insights on this in our Cloud GTM Leader course.
🔑 Key Insights from Darren's Talk:
🤝 Cloud Marketplaces: Hubs for Modern Partnering
Darren emphasized that #cloud marketplaces are now focusing on "co-selling, delivering together, and being the best partners for a customer.” This shift aligns with the trend of customers becoming buyers, not builders, seeking nearly complete solutions that are customizable at the edges. Here, partners, working alongside ISVs and cloud marketplaces, excel.
📊 Channel Partners: The Untapped Potential
Customers are increasingly seeking ecosystems of partners that deliver the best value in their specific areas. Partners play a crucial role in guiding customers through cloud maturity, offering cloud-agnostic perspectives and technical expertise. The value of channel partners as trusted advisors is significant.
Channel partners are finding new roles and opportunities in cloud marketplaces, moving past initial competitive concerns. By working with marketplaces, they open up avenues for "digital procurement advisory" and application portfolio modernization. This approach helps channel partners not only retire customer cloud commits but also delve into more lucrative digital transformation projects.
Watch to learn why 🔄 Marketplace + Channel: A Synergistic Approach for ISVs
__
💡 Inspired by these insights?
Join our 5-week course to accelerate your growth in #cloud marketplaces. Dive deep with insights from 10+ top Cloud GTM experts in a community of alliance leaders.
Starting on February 19th. Hurry up to catch early bird seats
https://partnerinsight.io/course-mark...
#growth #marketplaces #businessdevelopment #partnerships