Bridging tradition and innovation to empower sustainable beekeeping
In Kragujevac, Serbia, a beekeeping company with a rich, multi-generational tradition is blending innovation to produce 100% natural honey that’s gaining recognition across Europe and beyond. Backed by the EBRD’s Youth in Business Programme, local beekeepers play a vital role while a new app connects them directly with the company, streamlining operations and enhancing sustainability. This project is supported by the EU, Luxembourg, Sweden and Italy through the Central European Initiative.