20.04 DATADRIVE: Masterclass and Brainstorming Session on Google Analytics
🚀 DATADRIVE is a masterclass and brainstorming session on Google Analytics for ride-hailing and taxi companies provided by Liza Shvyndikova (Lead Digital Marketer at Onde.app). We started discussing this topic during our Ride.Right.Now conference in Dubai this year, but we simply had not enough time to cover all the information.
📊 We learned from our experience and added more time and even more Google Analytics points to review.
📚 The goal of the session is for you to learn how you can use data from Google Analytics in order to grow your taxi or ride-hailing business, how you can come up with new marketing strategies based on GA, and which metrics you should take into account.
00:00 Introduction
03:38 Rules
05:00 About Speaker
05:35 Lecture Plan
05:59 Context is Everything
07:07 Why Google Analytics?
08:34 Which questions GA helps to answer?
09:53 Setup
13:50 Where and which?
14:55 Users
20:07 Who?
21:38 Brainstorming #1
23:53 Interests/Gender
31:32 Users by Platform
33:45 How?
34:10 Engaged Session
35:35 User Engagement
42:52 User Retention
43:55 Conversions and Events
48:23 Pages and Screens
50:35 Bounce Rate
52:45 Exploration Reports
01:01:22 Path Exploration
01:04:29 What?
01:08:34 Audiences in GA & Google Ads
01:13:40 And more...
01:16:28 Q&A section