25.04 DATADRIVE: Masterclass and Brainstorming Session on Google Analytics
🚀 DATADRIVE is a masterclass and brainstorming session on Google Analytics for ride-hailing and taxi companies provided by Liza Shvyndikova (Lead Digital Marketer at Onde.app). We started discussing this topic during our Ride.Right.Now conference in Dubai this year, but we simply had not enough time to cover all the information.
📊 We learned from our experience and added more time and even more Google Analytics points to review.
📚 The goal of the session is for you to learn how you can use data from Google Analytics in order to grow your taxi or ride-hailing business, how you can come up with new marketing strategies based on GA, and which metrics you should take into account.
00:00 Introduction
02:19 Rules
03:14 About Speaker
03:34 Lecture Plan
04:11 Context is Everything
06:00 Why Google Analytics?
08:00 Which questions GA helps to answer?
09:23 Setup
11:35 Where and which?
12:37 Users
16:35 Who?
18:40 Brainstorming #1
20:36 Interests/Gender
23:26 Users by Platform
25:15 How?
26:25 Engaged Session
27:53 User Engagement
32:50 User Retention
34:54 Conversions and Events
36:50 Pages and Screens
38:27 Bounce Rate
40:40 Exploration Reports
47:30 Path Exploration
50:08 What?
52:09 Audiences in GA & Google Ads
59:13 And more...
01:01:05 Q&A section