Summer is over, so we are back in the lab. In this episode, we will reminisce over summer events like UA sunset, comparing data from UA to GA4 and A/B Testing tools, privacy, consent management, and more. As always, we hope you will enjoy unhinged nonsense with occasional nuggets of wisdom.
== Episode Resources ==
Go to TeamSimmer and use the coupon code "DEVIATE" for 10% off on individual course purchases - https://teamsimmer.com/?utm_source=St...
Articles and content mentioned in the episode:
Simo's latest article: Just Breathe - https://www.simoahava.com/personal/ju...
Server Side Course by TeamSimmer - https://www.teamsimmer.com/all-course...
Customer Retention Masterclass in Copenhagen with Juliana (Early bird tickets available) - https://brandleadership.community/Ins...
Technical Marketing Guide by Juliana - https://juliana-jackson.com/the-techn...
Tackling GA4 Reporting: A Guide for Accurate Traffic Attribution and Campaign Data Analysis by Adrian Grigore - https://juliana-jackson.com/googleads...
The Bridge Danish TV Series - https://www.imdb.com/title/tt1733785/
GA4 Academy - https://skillshop.exceedlms.com/stude...