S3-EP.8 A tribe called SERP with Michael King
In the latest episode of the Standard Deviation Podcast, Simo and I sit down with Michael King, founder of iPullRank, to talk about some big topics in SEO and marketing. Michael shares insights from his 10 years of running an agency, explaining how he's evolved from hiring freelancers to building a structured team with solid processes. He emphasizes the importance of balancing creativity with scalability and how being adaptable has helped him stay on top.
A significant highlight is Michael's deep dive into the Google algorithm leak. He breaks down what we've learned, mainly how Google uses click data, user behavior, and UX's role in search rankings. One key takeaway: SEO and UX teams must work more closely, as user satisfaction directly impacts rankings.
We also discuss branding in the age of AI, touching on how companies can influence results in generative AI platforms like ChatGPT by focusing on authoritative content, proper markup, and structured data, which plays a key role in AI-driven search results.
If you're into the technical side of SEO or want tips for staying ahead in search and marketing, this episode is packed with valuable insights.
🗃️ Resources (mentioned in the episode)
-Piwik PRO - https://piwik.pro/
-Server Side Webinar with Simo and Piwik PRO - https://campaign.piwik.pro/webinar-se...
-GTM Tools - https://gtmtools.com/
-Stape.io - https://stape.io/
-Google Algo Leak explained - https://ipullrank.com/google-algo-leak
-Generative Engine Optimisation - https://generative-engines.com/GEO/
-Google Satisfaction Score Paper - https://static.googleusercontent.com/...
-SMX London - https://searchmarketingexpo.co.uk/
📌 From our Sponsors at @TeamSimmer
Go to TeamSimmer and use the coupon code DEVIATE for 10% off individual course purchases: https://www.teamsimmer.com/
NEW: Chrome DevTools for Digital Marketers course is now out - https://www.teamsimmer.com/all-course...
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📰 Latest Content from Juliana & Simo
Article: New Piwik PRO Templates In Server-side Google Tag Manager - https://www.simoahava.com/analytics/n...
Article: Unlocking Real-Time Insights: How does Piwik PRO’s Real-Time Dashboarding Feature Work? by Juliana Jackson - https://juliana-jackson.com/real-time...
📲 Connect with Michael King
/ michaelkingphilly
https://ipullrank.com/
🎸 Music by:
Jason Packer - / jhpacker ; blog http://tinyurl.com/Jason-blog
Josh Silverbauer @analyrical-miracle ; Linkedin - / jsilverbauer