A Toca Timeline by Björn Jeffery
Note: An earlier upload left off the ending. This is the complete talk.
Time and Location: May 31, 2015 at Asilomar, in Pacific Grove CA
Björn Jeffery is the CEO and co-founder of Toca Boca, a play studio that makes digital toys for touchscreen devices. Since 2011, they have released 27 products that has sold in over 215 countries worldwide, and downloads of over 85 million in April 2015. Toca Boca has won numerous awards for their apps, including Nappa Gold and iKids twice, 10 Parents Choice Awards and the 2013 KAPi for Most Pioneering Team in Children’s Technology.
Previously, he was Director of Future Media & Technology at Bonnier Research & Development, where he was responsible for global research and analysis regarding consumer behavior and strategic shifts in technology. Other projects include founding and being the CEO of the strategic web agency Good Old, founding Manolo.se – the first blog to be sold in Northern Europe, and launching the Japanese figure puzzle Sudoku in Sweden. Previous employers include working with online journalism for kids and young adults at the Swedish daily Göteborgs-Posten and SVT – Swedish National Television.