Why It Works: Tasty
Above is our deconstruction of the titan of online food content, @buzzfeedtasty . In this video, we break down their trademark recipe format into its audio and visual design, personality, and underlying concepts, in an effort to explain Tasty's constant virality. This is also our first attack in the skirmish against Buzzfeed. With each battle against this digital media giant, we aim to expose the techniques and strategies that underly this billion-dollar corporation. #Tasty #WhyItWorks #Whatitis
Music:
Empty Roads by Jaedan Camstra
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@jaedan_camstra (Instagram)
@_jaedan_c (Twitter)