Why It Works: ReviewBrah and Lil Tay (Personality-Based Content)
The video above is our attempt at comparing and contrasting the work of two dissimilar creators. Despite the obvious differences, both Lil Tay and Reviewbrah are examples of personality-based content because their videos rely on their unique and enthralling personas. As a side note, we recognize that the term ‘personality-based content’ is rather vague and could encompass a lot of different creators. Nonetheless, we hope this video will act as a good introduction to this term as we will likely revisit this concept in the future.
Music:
Empty Roads by Jaedan Camstra
/ jaeden-camstra
@jaedan_camstra (Instagram)
@_jaedan_c (Twitter)
Links to Reviewbrah’s content:
/ @thereportoftheweek
@TROTWOfficial (Twitter)
Links to Lil Tay’s content:
/ @liltay
@liltay (Instagram)
@iamtheliltay (Twitter)