Part 1: What to do when you're asked to speak last minute
This is step 1 of a 5-part series
It’s important to get clear from the gate on what your presentation purpose is. There are four general purpose categories: inform/educate, persuade, motivate/inspire, or entertain. Yes, sometimes there is more than one purpose, but there is always a PRIMARY purpose that the presentation falls into that supersedes the other one.
Once you have your purpose identified, you can work on your key message.
For example- your purpose may be to persuade. Your key or core message is “culture starts from the top down.” You’ll be talking about how CEOs need to proactively take the reigns when it comes to establishing the culture of their organization, and not leave it to chance.