LinkedIn is one of the most professional social media networks and is one of the best social media channels for your professional life. Professionals sign up to join LinkedIn at a rate of more than two members per second.
I have had the opportunity to teach LinkedIn to hundreds of employees over my career and students at Duke University with their LinkedIn profile and advise them on the steps they should take to improve their LinkedIn profile.
There are 10 things every working professional should do to optimize their LinkedIn profile. These tips can help you find your next job, grow your personal brand, and become a thought leader.
📒 Show Notes and Resources 📒
TIMECODES ⏰
00:18 How to Update Your LinkedIn Profile
00:49 Update Your Profile Information
01:26 Customize Your Public Profile URL
01:42 Add Important Websites
01:55 Add or Tweak Your LinkedIn Summary Section
02:11 Ensure You Have Company Logos for Each Position
02:31 Add Content to Your LinkedIn Profile
02:54 Update Your LinkedIn Skills and Endorsements
03:08 Follow Companies to Keep up-to-Date with Your Ecosystem
03:31 Connect with "People You May Know" to Grow Your Network
03:52 Update Your LinkedIn Status at Least Once a Week
04:14 Bringing It All Together
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About: In this video, Matthew Royse from Knowledge Enthusiast shares his 10 tips for improving your LinkedIn profile today. Find out how and why these simple yet powerful tips can help you grow your career and personal brand. Matthew explains that when you update your LinkedIn profile and share content, you can position yourself to become a thought leader and stay top of mind with your network.