Mastering Service Design: Where to Begin
Your complete service design learning pathway starts here — curated by Jonathan Hunsley and Dr Debra Paul, co-authors of the BCS definitive textbook Service Design: A Practical Guide to Creating Customer Centric Services https://www.assistkd.com/learning-zon...
Whether you're new to service design or looking to deepen your expertise, this playlist brings together webinars, conference presentations, podcasts, and practical technique videos covering every stage of the service design process. From customer journey mapping and service blueprinting to Voice of the Customer research and the A4Q Service Design Framework, you'll find structured content designed to build real-world capability - not just theory.
📌 What you'll find in this playlist:
→ What is service design? Core concepts explained
→ The service design process: Discover, Define, Develop, Deliver
→ Practical techniques: customer journey mapping, service blueprinting, service safaris
→ Voice of the Customer research and CX analysis
→ Design thinking and lean thinking integration
→ Business Service Architecture and capability mapping
→ A4Q certification pathways and service design career development
🎓 A4Q Accredited Service Design Training:
https://www.assistkd.com/courses/serv...
📘 Get the Book:
Service Design: A Practical Guide to Creating Customer Centric Services
By Jonathan Hunsley & Dr Debra Paul — published by BCS, The Chartered Institute for IT. https://www.assistkd.com/learning-zon...
💡 Save this playlist and work through it in sequence for a structured learning journey from fundamentals to practitioner level.