Why did Starbucks fail in India? (Documentary)
Why did Starbucks fail in India?
#Starbucks is facing difficulty in making its footprint in India. The reason behind the significant loss is the high price of the Starbucks coffee menu, the coffee lovers and people who just go for chilling and making their daylight with coffee started comparing the facilities and the taste of Starbucks’ coffee from other local coffee shops. And the crowd, which was too excited after the announcement of Starbucks coming to India with something new, gradually started vanishing from the stores towards their local coffee shops for better taste and the same facilities as Starbucks.
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#documentary #coffeeshops